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Don't pay more for marketing than you have to

Make your marketing budget work harder. Naked Lime is proud to have our services included in the 2018 Hyundai Motors America (HMA) dealer co-op program. Your co-op funds p­ay for industry experts to ­ana­lyze your customers’ beh­avior­al, tr­ansa­ctiona­l, and demogra­phic d­ata­ to deliver mea­sur­able sa­les results.

Search and Display Advertising

Why?

Google-certified specialists know all the latest advertising products, strategies, and search trends. They’ll make the most of your dealership’s budget and drive actionable sales leads.

Paid Search increases click-through rate by 65% and leads by 30%.

Dealer case study

How?

  • Earn better-qualified leads with compelling search ads served to people who are actively seeking information.
  • Grab consumer attention with images, animation, or video promoting your dealership through Display Advertising.
  • Pay special attention to consumers who have already shown interest by visiting your dealership’s website through remarketing campaigns.
  • Execute strategic campaigns targeted by keyword, location, time and day, network, device, ad position, and more.
  • Drive superior results with dealer-specific campaigns with customized landing pages.
  • Eliminate guesswork by using continuous ad testing to achieve fine-tuned performance.
  • Take advantage of the latest platform features and updates to drive your business.
example Hyundai dealership search ad

Programmatic Advertising

Why?

Use machine-learning and real-time bidding for effective online display and mobile campaigns that reach the car shoppers most likely to buy.

Inventory Display Advertising increased Vehicle Detail Page interactions by 33%.

Dealer case study

How?

  • Speak to shoppers before they even begin to search for a dealership or your inventory.
  • Use online consumer behavior and search intent data to find new in-market shoppers.
  • Place in-image ads on premium websites on or off the Google Display Network, reaching a wider audience than traditional display advertising.
  • Advertise exactly what is on your lot with real-time updated new and used inventory.
  • Recommend a carousel of vehicles similar to those customers have previously interacted with.
  • Drive shoppers directly to your Vehicle Detail Pages.
  • React faster to changes and continually self-improve with live bid adjustment and inventory data.
online advertising on phone and laptop

Email Marketing

Why?

Implement a customized and effective email marketing approach for your dealership to drive sales, increase service traffic, and capture new business.

Email marketing has an average ROI of 3,800 percent. For every dollar invested, the average return is $38.

Salesforce

How?

  • Update customer data regularly through email appending and VIN title transfer to ensure you are working with the cleanest data possible.
  • Segment and refines your data so you send resonating messages to your customers about their specific vehicle needs.
  • Analyze previous results and customer data to create the perfect message for each customer segment.
  • Create a follow-up plan for customer segments, determining the best offers and frequency to get the highest response.
  • Design custom pieces for each dealership, while complying with OEM guidelines and Federal advertising regulations.
  • Test emails in every platform before sending, so you can be confident your messages are being delivered to your customers with any email provider, browser, or device.
example Hyundai dealership email

Direct Mail Marketing

Why?

Deliver offers that have weight, substance and dimension. Customers holding mail in their hands provides emotional impact and increases their recollection and interactions. But that’s only when the right offer is sent to the right customer, using reliable data.

Direct mail’s response rates are 10 to 30 times higher than that of digital communications.

Direct Marketing Association

How?

  • Operate on the same intelligent marketing engine as our email platform.
  • Use transactional data from your DMS, with verified and appended household data from Polk, USPS, and more.
  • Reduce invalid or duplicate addresses, allowing you to send fewer pieces of direct mail, with better results.
example Hyundai dealership direct mail piece

eNewsletters

Why?

Through a mix of general interest articles, service promotions, and sales promotions, your dealership’s newsletter content provides something for each of your customers and prospects — regardless of where they are in the sales cycle.

Average conversion rates are six times higher for brands using content marketing than those that aren’t.

Aberdeen Group

How?

  • Research the automotive industry and consumer trends, giving your readers the most relevant content possible each month.
  • Include timely offers designed to generate customer retail action.
  • Track newsletter views and clicks, showing your most popular articles and promotions.
  • Recommend articles and specials based on past newsletter performance and dealership goals.
  • Identify engaged customers and prospects and send immediate alerts for sales and service follow-up.
  • Align your content messaging with other channels, using reader behavior to guide your strategy.
example Hyundai dealership newsletter

Search Engine Optimization

Why?

SEO is more than keywords. A complete on-site and off-site SEO strategy ensures that your dealership’s online content meets customer needs from their first search through their end conversion.

SEO increased overall organic website traffic by 5.67% and local keyword traffic by 25.13%.

Dealer case study

How?

  • Increase dealership visibility with on-site and off-site search engine optimization.
  • Generate content as the foundation for digital advertising.
  • Get your site indexed faster and more accurately with site navigation management, sitemap customization, and schema.org data.
  • Push your site to the top of organic search results with unique, keyword-targeted website content.
  • Manage your local listings to ensure your dealership information is accurate and up-to-date.
  • Accurately describe your site contents to readers and search engines with meta title, description, and keyword management and revisions.
  • Keep your fresh content in front of customers and search engines with your fully-managed dealership blog and posts on national automotive blogs.
online search

Get Started

Take the first step to more profitable dealership marketing.

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Contact Us

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Naked Lime Marketing
2405 County Line Rd.
Kettering, OH 45430

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Support@nakedlime.com
Sales@nakedlime.com

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